![By Florinm](http://meripentik.com/wp-content/uploads/Toreros-the-challenge-II-a19147663.jpg)
A few recent developments in publishing have made me think that publishers are not very good at responding to competition, and additionally there seems to be an attitude of martyrdom whenever a perceived threat to their livelihood emerges on the scene. New technological developments, for example, nearly always get a cynical treatment in publishing news, even if they will make publishing easier or cheaper, or have advantages to the book-buyer. The status quo is not only sacred, but seen to be a kind of birthright.