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Tag: marketing

Insights for publishers from a Marketing course

I’ve signed up to do a No-Pay MBA in the next couple of years – a self-taught equivalent of a traditional business degree using massive open online courses (MOOCs). I was inspired by the founder of the No-Pay MBA network, Laurie Pickard, who has actually done it – here’s an article about her in the FT.

I’ve just started my first course, which is Introduction to Marketing from the Wharton business school of the University of Pennsylvania, and wanted to share something interesting.

Business