When I started my MBA elective of Behavioural Finance recently, my husband told me to mentally prepare to let go the Efficient Market Hypothesis (EMH). I scoffed at this. I love EMH, and it was taught to me by my favourite professor who knows everything. Back off. But as the course progressed, I could feel certain foundational beliefs start crumbling… by the end I was beaten. Long live behavioural finance.
Meri, Meri, quite contreri