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Tag: quality

To publish good books or profitable books, that is not the question

Last weekend I went to a party with some non-publishing folk, which is a rare occurrence and never fails to make me feel like a circus animal. People ask you what you do, and then exclaim ‘How exciting!’ and ‘That must be interesting!’, and then ask you uncomfortable questions you don’t have the answer to. Like, ‘Do you think publishers should publish books that make money or books that are good?’ This actually happened, and after only about a minute of warm-up. Hardly fair.

I said on instinct that I thought the former, but then they turned the screws on me and we ended up agreeing on a compromise: Publishing profitable books allows publishers to publish good books, so they should publish both. But now that I’ve given it some more thought I would like to go back to my earlier, less forgiving view. See, a couple of things nagged at me about the compromise…

Business